New Pistols


We design products that customers love

Nothing sells your product better than a happy customer. We believe there is nothing more important for your business, so we make this our ultimate goal – to make your customers happy.


We listen to your customers. They are the center of our attention. We want to solve their problems. Satisfy their needs. So that they become your fans. We know how to talk to your customers. Do you?

This is how we listen and research:

Expert review • Usability tests • Trend analysis • Focus studies • Opinion research • In-depth interviews

“If you’re competitor focused, you have to wait until there is a competitor doing something. Being customer focused allows you to be more pioneering”

-Jeff Bezos, Founder of


We are always looking for advantages and new opportunities. Without speculating, theorizing, waffling. The change for the better – this is what we are only interested in. And you?

This is how we create changes for the better:

Strategic brainstorming • Design Studio Workshop • Value Proposition Canvas • Customer journey map • Service Blueprint • Design sprint

“Whenever you see a successful business, someone once made a courageous decision”.

-Peter Drucker, management expert


Service design is the sum of all the customer’s experiences with your company, product, service, brand. At every point of contact. This is your field of success or failure. This is where you change the customer into your fan. Do you?

This is how we change your customer into a fan:

Lo-fi and hi-fi mockups • Graphic Design • Prototype Testing

“Service Design is not just what makes you walk into one coffee shop and not the other, it’s the reason you keep coming back and tell all your friends about it”.

-Marc Stickdorn, German entrepreneur and service design consultant

This is how we work


Full Service Design Process

The design process consists of five key stages. Each stage is a minimum of one full-day workshop with your teams. The result is a designed or prototyped service that your customers will love.


Two-day intro workshop

It's a great practical introduction to the full design process. In two days you will see what Service Design is. You propose the subject of the workshop.


Introductory trainings and lectures

Theoretical introduction to the Service Design methodology. For those who seek knowledge, have questions, but workshops are not in their interest. You will learn what SD is, what you can use it for and how you can use it.

Our experience

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Prizes and Awards

deloitte Honourable mention in the Technology Fast 50 ranking, in the Rising Stars category
opineo The best and most-rated online currency exchange platform in Poland
inc500 The fastest growing Polish company in the financial services sector
e-commerce Honourable mention in The e-Commerce Poland Awards, in the Best Website category

It’s us, who make your customer happy

We have created or co-created innovative solutions that are used by millions of customers and which generate billions of euro of turnover annually. You don't have to trust theorists. You can benefit from the experience of practitioners.

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Jacek Kornosz
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Dagmara Malinowska
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Georgios Apostolidis

“If there is a thing that we cannot do more efficiently, cheaper or better than a competitor, there is no point in doing it further – we should hire the one who does it better than we do”.

– Henry Ford, Ford Motor Company
+48 694 496 577